eBook: 4 Steps to Personalization – Making it to the Top

The majority of brands report having at least basic personalization in place today, but only a mature personalization is what companies need to sustain competitiveness in 2017. Follow our guide and scale up your personalization!

This Guide Includes:

Map out your personalization path with¬† Accenture’s Personalization Maturity Model

The process of using big data to react to customer signals & Management tips on personalization execution

The vendors and technologies you may need to implement larger scale personalization

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